About

My passion for timeless, high-quality textiles started years ago while working in Switzerland’s leading department stores in textile buying and eCommerce. Over time, I began to question the idea of “luxury” and what it costs — especially in terms of overproduction and animal welfare in cashmere and wool.

With Lalaine.ch, I wanted to create a place where beautiful knitwear can be passed on responsibly — curated with care, authenticity, and respect for quality craftsmanship.

I’m a Swiss woman, wife, and proud mum of one daughter and two dogs, shaped by life between Lugano, Romandie, and Basel — places that taught me to value both tradition and change.

True luxury, for me, is time — time to focus on what keeps me well and brings me joy. As the founder of Lalaine.ch, I live this value by carefully selecting timeless, high-quality knitwear that makes life simpler. When your wardrobe is filled with pieces you love and can reach for effortlessly, mornings become calm, and you start the day with energy for what truly matters.

Chantal

#Adoptdontshop