"Lalaine.ch: Launched Winter 2024, Dreamed of Forever"
The founder
Excited to share my passion for woollen items with you and help you discover everyday essentials while becoming a more conscious consumer.
My deep-rooted love for quality textiles has been a driving force in my life. My professional journey in the fashion industry led me through Switzerland's largest department stores, where I spent many years in textile purchasing and eCommerce. Having worked in the premium and luxury fashion sectors, I began to question the industry's overproduction, especially concerning animal-derived products. Today, cashmere has become a status symbol that's surprisingly affordable. This is largely due to the lack of animal welfare laws in the main cashmere-producing regions, leaving goats vulnerable to cruel treatment. The sheep-wool industry faces similar ethical concerns. With Lalaine, I aim to offer the most conscientious alternative.
Whenever possible, I opt for secondhand items. #Adoptdontshop.
Chantal (Founder)
Ethical Choices
- you chose quality over quantity
- you focus on fit and comfort, not trend
- you get affordable luxury: 30-70% less than the Boutique price,
- you have 10 days return and responsive customer care
- you reduce the negative environmental impact of the fashion industry
- you avoid unethical manufacturers and animal exploitation
- you support a small business built with love and enthusiasm
We try to be as sustainable as possible. Most of our packing is FSC-certified. Our hangtags cotton paper is crafted from waste cotton 100% made with donated clothes.
And - Speaking about animal welfare
We are happy to share the link to the animal welfare association "New Graceland", founded in 1999 by three special women. "New Graceland" is a swiss rescue center for Spanish Galgos and other misstreated dogs, based in Waltenschwil AG.
Galgos are used for hunting hares in the Spanish countryside and often face cruel treatment and abandonment after the hunting season ends.
