
Launched Winter 2024, Dreamed of Forever
"My love for quality textiles shaped my career in Switzerland's largest department stores, focusing on textile purchasing and eCommerce. Working in premium and luxury fashion, I questioned overproduction, especially of animal-derived products. Cashmere, now an affordable status symbol, often involves poor animal welfare in major production regions. Similarly, ethical concerns plague the sheep-wool industry. With Lalaine, I aim to provide a conscientious alternative."
Whenever possible, I opt for secondhand items. #Adoptdontshop.
Chantal (Founder)

Ethical Choices - affordable luxury
- You choose quality over quantity, comfort over trends.
- 30-70% less than boutique prices.
- 10-day returns and responsive customer care.
- Reducing environmental impact and avoiding unethical practices.
- Avoiding unethical manufacturers and animal exploitation
- Supporting a small business built with love
- Sustainable packaging: mostly FSC-certified, recycled cotton hangtags. Bags maden with love in Portugal.

And - Speaking about animal welfare
We're pleased to share the link to "New Graceland," a Swiss rescue center for Spanish Galgos and other mistreated dogs. Founded in 1999, it helps Galgos used for hare hunting in Spain, who often face cruel treatment and abandonment after the hunting season.