With LALAINE, a big dream of mine has come true!

I want to share with you my passion for woollen items, and help you finding everyday basics, while being a more conscious buyer.

I have a long-standing passion for quality textiles. My professional journey in the fashion industry took me through the largest Swiss department stores where I worked for many years in textile buying and eCommerce. Having worked in the premium and luxury fashion sectors, I began to question overproduction, especially of animal origin. Nowadays Cashmere is like a status-symbol that got very cheap. Mainly because in the leading cashmere-producing regions, there are practically no laws protecting goats from cruelty. The sheep-wool business is cruel aswell. With Lalaine I want to offer the most conscious alternative.

Whenever possible, I choose secondhand. #Adoptdontshop.

Chantal (Founder)

Mission

Keep it simple and strong! LALAINE offers a small selection of preloved classic items, timeless essentials and take-everywhere companion.

We are Inspired to suggest you high quality brands with traditional know how and true craftmanship background, convinced that you will love your new item as much as we do. Whilst the majority of our garments do not need repairs, occasionally we make minor alterations to an almost perfect jumper to give it a new life.

Quality never goes out of style. That's why we see quality items as a longterm investment.

We are proud to be part of the circular economy, helping you to save time and money, in the most conscious way.

Ethical Choices

  • you chose quality over quantity
  • you focus on fit and comfort, not trend
  • you get affordable luxury: 30-70% less than the Boutique price,
  • you have 10 days return and responsive customer care
  • you reduce the negative environmental impact of the fashion industry
  • you avoid unethical manufacturers and animal exploitation
  • you support a small business built with love and enthusiasm

We try to be as sustainable as possible. Most of our packing is FSC-certified. Our hangtags cotton paper is crafted from waste cotton 100% made with donated clothes.

And - Speaking about animal welfare

We are happy to share the link to the animal welfare association "New Graceland", founded in 1999 by three special women. "New Graceland" is a swiss rescue center for Spanish Galgos and other misstreated dogs, based in Waltenschwil AG.
Galgos are used for hunting hares in the Spanish countryside and often face cruel treatment and abandonment after the hunting season ends.

New Graceland